Strategic Change Management At Marks And Spencer Business Essay

Strategic transport Management At tag And Spencer Business EssayMarks and Spencer is one of the leading foods and non food items retailer most all(a) over the world and its mission is to provide excellent quality to their customers. It has long heritage of excellent service and product and successful stories of business. These long meter they fool faced near great extend of competition from their competitors such as competitive price strategy and use of excellent market place tools and new agency at low cost prices. In this report we impart discuss the quest of modification that Marks and Spencer would required in organization.Background of ChangeThese days companies are focus to increase their product line and market their subprogramion by using of effective marketing tools for example 4ps for example Tesco is the one of the biggest retailer in the UK and currently having to a greater extent than 2500 line of products in their store and they are increase their products day by day because they want to concord their old customers as well as they want to attract new customers, for this purpose they have grueling RD Team that helps them to know that what would be the competitive product and they not altogether took initiative but also start their specific group researched to improve their existing product. Mean while the whole move is monitored by upper direction level and they use right place, right process and right product for the right people and increase their sales level with the slogan of E precise small-scale help. This is very effective strategy to show the whole process by look that that they are only helping their customers.The necessity of above example is the briny(prenominal) key process of their RD team is that they review their whole process again and again to make their decision and products better and machine changes on urgency basis. earlier discussing the need of change in Marks and Spencer I will discuss and model for c hanges which are theseKotters Model for ChangeKotters Model for ChangeChange is a process that need to be placed controlling in each and every organization these days after certain period, these changed could be in watchfulness level or labour level, but the important thing that this change should be implemented successfully to gain the same level or more then the old level of satisfaction or profit.In Harvard Business School Korter introduced the eight dance step of model of change that help organization to implement the desire change successfully and carefully and also on urgent basis. (Mind Tools, 2011)He mentioned that changes that organization need in the presence of their competitors are most wide awake so thats why employees should accept the change to help the org. to lead in market with quick decision.Step no. 1Need of UrgencyAs we have discussed above that comp either needs a quick change to lead in the market with competitive skills and products and with competitive decisions. Now we will dismember its importance with an example of Marks and Spencer, suppose its competitor ASDA introduces a discount of 10% bread and butter together, now the very next morning it is the contend situation for Marks and Spencer to retain their customers onwards opening hour they have to call the meeting on urgent basis and plan the change in their strategy because of the competitors actions, they introduce loyalty scheme that who buys bread and butter will get double club card point that will help to retain the customers and their profit will remain same, but afterwards they need to make it sure that this one decision is implement in all their branches in UK to foster the confidence of the customers. This is call urgency need of change. To implement these skills and situation MS would need toAnalyse their employees potential of learning and their knowledge skills that how active they are towards any changeAllow the room and time to employees to find out the ne ed of business by doing SWOT analysis and made them aware that how quick they should be in terminal of changeWhen management take the decision from employees than employees would know and will assess the upcoming change and will be ready to sweep it.Step no 2Strong CoalitionImplementation of change without strong leadership means having a profit without investments in retail industry. We screwing measure the importance of change without leader in our daily lives. According to Korter team take shape of organization towards change leads to success. For that purpose Marks and Spencer moldiness take note these pointsTake a feed back from employees about the progress of the leaderDo external audit to know the influence of leader on their employees charter new strong leader to implement the changes on urgent basisStep 3Change in Goals and MissionEvery organization do practice and do internal audit to make sure that their employees are working with the knowledge of their path that lea ds to park mission and objectives. According to Korter in causal agent of change in organization goals and mission they moldiness remember these new approaches to their employees. (Value Based, 2010) They can do in the following formatUse of few wrangle and post it inside the organization on small distancesDo the seminars with the general public and with employees to show your progress and the care companys for customers and their employeesUse of these words in common speeches in mid term reports, etc.Step no. 4 fifty-fifty discussion and communication of vision and missionAs we have discussed before that the need of the management is to do practice of remembering of common vision and mission among their employees to let them know their duties and any new changes.Step no. 5Remove ObstaclesAs we have discussed the korters need of urgency at start they also focused that if they found any obstacle in reviewing process it must be removed urgently.Step no 6Short Term WinsManagement whi le remembering the vision among employees should appreciate every little sweat of employees to made them perfect and efficient in their own tasks. This would help the some opposite employees to be sparkd. (The leader ship hub, 2011)Step no 7Build the Change ContinuouslyThis step defines that company need to be productive and should not obturate after certain level of change but regularly should analyse the market situation.Step no 8Relation with companys cultureCompany such as Marks and Spencer should al styles relate the change ideas and strategized with the company purlieu and with its current cultures.Change in Marks and SpencerIn recent research it is found that MS having low level of sales due to their extra expenses on non related items like according to MS they spent 2m pounds in partnership with Oxfam to collect the old unused cloths and for stopping land filling. This strategy also market on their websites and on different paid place these activities got lot of amount and did micturate back nothing in term of financial to stake holders. beforehand implementing these kinds of strategies it is necessary to measure the benefit of key stake holders. (Marks and Spencer, 2010)Initially they attract 1200 of people on their web site in one moth by saying that they will award a sum of amount who would give the most productive idea to protect the environment but this activity to invite them didnt give them as such because they were more focused towards other activities than introducing new ways and products.Need of Change in Specific AreasAs we have discussed the reason that why they need change that is first of all the over spent on the advertising and second thing is that the focus of the management towards companies goal and mission and third is increasing the product line.These factors are not only focused on companys strategies but if we discuss the same factors with the companys objective we must ensure the quality of whole process to let every e mployees know the importance and places of companys mission.With the relation of all above discussion now I will discuss the exact main root of change that what are the places needed change?Factors of need of changeBelow are the main root that causes the disturbance and these factors need to break changed in Marks and SpencerUnclear goals of MS among the employeesExtra spending and attention of extra curricular activitiesLow number of product lineIncrease new style inventRegular reviewing and monitoring process (Internal Audit)These are the few points that must be implementing in Marks and Spencer to accomplish its old mission statement.Change in Management ActivitiesAs we have discussed that the main problem in marks and Spencer is that their vision towards their business activities is not clear they are focus to treat other activities as their own business activities such as they joined their hand with Oxfam a charity organization and have started campaign to collect the unusab le cloths to stop land filling and reselling them with the help of Oxfam. Actually they have distracted from their actual work its not due to some employees activity but this action is being decided and taken by upper level of management.Now the change is needed in that area to recover the absence and demage to business brand value to complete their uncompleted short term goals to achieve long term goals on decided time until 2020.Application of Kotters ModelHere kotters first step of model of change applies that they needs to create the situation of quick change by considering the current situation of their business as compare to the other competitors they must be able to act as quick as they want to gain the profit from the market businesses. For this they need a strong leadership that would motivate and attract the employees towards the need of urgency because some times employees didnt focus that what they are doing and they didnt adopt the change so it is the responsibility of leader to insist them that change is the compulsory thing that needs to be implement. (mind tools, 2010)Change in Product LineThe change is needed in product line where there are very few fashion products they are presenting as compare to their competitors. BY doing SWOT analysis they would come to know the need of new and innovative product that will help them to retain the old customers and by introducing new styles in non food industry they will attract other new customers as well. (Marks and Spencer)Change in Spending on Extra curricular ActivitiesThey need to change their perception towards the mind capturing of customers until now they understand that the best way to attract the customers is socialise them on their web site and ask them to give new ideas to win the prizes but these ideas were not so popular and still the reason of spending extra money and time on it.Application of Short term WinsAfter ensuring the strong leader management need to do a quick review of their p rep and find out any barrier that stops their progress towards their goals. After ensuring all tools and techniques than they need to make sure that they are appreciating their employees to get out of them some thing extra to promote their vision and to get the suggestions and new ideas from them.Change in Fashion ProductsAs we have discussed that they are currently in need to attract the customers by introducing new styles and fashion in garments industry to attract more customers from all around the UK so in that case they would able to become the market leader in short term in the UKs market.Relation with Marks and Spencers CultureAfter ensuring that they have removed the barriers and have created short term wins now they need to change the inner environment of MS time by time to get the modern techniques and styles in to their organization. That continuous change would actuate the employees to give their on suggestions on their short term wins and with that opinions business wo uld be able to act more quickly towards the change.Key Stake holder at Marks and SpencerNow we will discuss the importance of stake holders in any organizations and their need in the companies change strategies and their importance in over all business planning.Stake holder means a group of person and companies having direct or in direct relation with the company strategies and they are affected with company decision internally or externally.Suppliers as a key stake holder at MSSupplier at Marks and Spencer are twain food and non food products so while making strategic planning it is crucial to take care of their interest in that policies. Suppliers interest could be increase in number of their order so they would get paid more and taking new orders would increase their productivity and profit. With the consent in change in business strategies of suppliers they would able to provide new products and new ideas on time to the customers on the shop and also on online stores and they would get on time door to door delivery.They also a great impact on environmental by using green factories and transportation while delivering the food and fashion products to the customers at their doors.Board of Directors at Marks and SpencerBoard of Directors are those person who have superior power inside the organization and are holding spacious number of shares and any nay policies effect their interest more badly or positively. So it is vey important to design the change policy in the way in which BOD can easily identify their short term and long term profit of the organization.Customers of Marks and SpencerTheir are two types of customers who shop from Marks and Spencer that is in shop customers and other type is Online customers in recent annual report according to MS they showed the sales figure in which the total 15% of sale from UK was online based that was the huge amount sold from online resources. Now while doing change in organization it is very important to conside r the interest of both type of customers to get the highest level of satisfied customers with increasing number of sales.GovernmentIn some projects govt. is included in the business planning as a stake holder such a charity program that runs nation wide have a great influence of govt. department in it so doing change in policies would effect them badly. So management needs to care their interest as well to protect their long term benefit.Implementation help of Model of Change in Marks and SpencerBow we will discuss the need of change and how they implement it in the organization with consent of all other key stake holders. To understand this process easily I have divided these steps in main five steps such as financial and function level and their sub heads with Kotters models, etc. The implementation is described in table belowModel of Change in Marks and SpencerLevels renderingStarting/Function levelNeed To made quick decision on Urgent basisStrong leadership that leads to strong team workProcess LevelClear vision on all companys objectiveOn regular basis communication with companys employeesStructure LevelImprove social organization level by removing any obstacleIncrease the confidence by awarding them on short term achievementMarketing LevelRegular working towards change with the help of marketing toolsInnovation/Maturity LevelDaily revision of old achievements and new targetsProgress with practice under supervisionDiscussion of above Table of application and implementationIn Marks and Spencer company have lot of branches inside the UK to make sure that they all act on policies of change at functional level and process level it is necessary to get their strong leadership on them to bring the new and desired change it is due to the research of Kotters model of change according to him the need of change only could be generated if the team would have strong coalition and strong leadership. Thats why doing SWOT analysis at this level is also important to get rid of barriers at urgency level, other wise whole process would lead to the company towards unsuccessful change and the interest of stake holders would be damaged.Yours Truly,Adnan Jamil